If you arrived at this article chances are you own a truck. Maybe you just drive one for your job. Maybe you’re split between ordering a standard or custom headache rack.
Usually the primary focus of headache racks are the many features and benefits. But I’ll zero in on the big picture for this article. I want to focus on what a headache rack says about you and your business. So here goes, the top seven statements are:
1. You are results oriented. Since a headache rack is designed for use, it says you care about making the most of your time and effort.
2. You work hard. Do we need to say anything else! Put two pickup truck side by side. One looks like a hard working truck, the other just looks like a truck.
3. You pride yourself on the quality of your work. Another prominently touted feature of a headache rack is that they are designed to protect the back window of your cab. And installing one on your truck definitely helps to protect that window. This indicates you take pride in your “tools” and most likely take pride in your work.
4. You’re cool. That statement is probably too cliche to use but it certanly fits. Trucks with custom headache racks especially scream “cool.” They turn heads and as an added bonus, the people turning their heads at your truck, the better recognition you build around your brand.
5. You’re financially savvy. Yep, believe it or not, spending money on functional truck accessories indicates that you’re financially savvy. It’s a little different than adding something like diesel smoke stacks behind your cab! The rack says you invest money in accessories that both look nice, add a custom look, and are functional all at the same time.
6. You care about your customers. Typically those who invest in themselves also invest in others. Think about it this way; you’ve seen that local “budget” house painter with his 1989 Isuzu two wheel drive pickup cruisin’ around town right? You think that guy cares as much about his customers and invests in them as much as the guy with the more functional looking truck?
7. You pride yourself on finishing the job. This is especially true if you’ve added the rear facing cargo lamps to your custom headache rack! There is only one use for a cargo light and that is for working after dark. Truck owners who find it necessary to work after dark typically are there to finish the job.
The bottom line is that investing in your commercial pickup truck, whether you’re the owner or the fleet manager is an important part of marketing and branding for your business and services. You need to get this part of your business right by choosing the right accessories that are functional and tell your story.
If you are a hard worker I’m guessing that you want your customers to know it. Be sure you keep your truck in tip top shape with the right accessories to help you get the job done.
